With the cost of clicks rising by the day it is important to make every penny count. Having your account managed by a professional will produce a better return on your investment.
What We Do!
Set up your account correctly.
Keep it tuned to avoid wasted clicks.
Reduce the cost of future clicks.
Measure and report on progress!
Most businesses have tried cost per click advertising but not continued with it because the return on investment was poor. This particular platform is continually evolving and it is difficult to keep up with an ever changing interface. The smallest changes can turn a great campaign into a financial leak so having it managed by an expert is recommended.
A few tips on ‘Cost Per Click’ advertising
IS THIS FOR YOU?
We can help you decide if this type of advertising will work for you or not. If your industry is very competitive or your potential profits are low, this may not be a viable proposition.
LONGER KEYWORDS OR PHRASES
Although your main ‘Key Search Phrase’ may be too expensive to bid for, longer phrases can still produce results at a much lower cost per click .
Make sure that the page your prospect lands on after clicking your advert is appropriate and continues on the journey you intended.
TEST & MEASURE
Always run a couple of ads at the same time to see which one performs the best. Google has some great tools to help you identify this.
The advantage to this type of advertising is the fact that you are able to select in detail the exact target market. Sex, age, interests, geographic location are but a few.
Once your campaign is set up, then our work begins. Observing how it performs and making vital adjustments to keep it on track is where you will save money on non profitable clicks.
“Fantastic service from Northampton Marketing, the team are always coming up with fresh new ideas helping my business grow year on year.”
“I have been with Mark and Sheila for 5 years, we are in the top spots on all our Google search pages, I pay a monthly fee which is great value.”